Showing archived posts for: December 2010


Why Associations Need Microsoft Dynamics CRM to Manage Their Members

Posted by Donna Krizik on December 22, 2010

Most associations do not have “customers”, so do they need Customer Relationship Management? Crestwood Associates and Microsoft Dynamics CRM believe they do. Microsoft had an accelerator (add-on to Microsoft Dynamics CRM) built to specifically help associations; it’s called Event Management.   Because of Chicago’s central…

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