Launching Crestwood’s New ISV Partnership Program: A Smarter Way to Partner

At Crestwood, we’ve always believed that strong partnerships are key to delivering exceptional results for our clients. But in early 2025, we took a step back and asked ourselves a critical question:

Are we managing our ISV partnership program as strategically as we should?

Over the years, we’ve worked with more than 250 Independent Software Vendors (ISVs) each offering value-add solutions that extend the power of our Acumatica and Microsoft Dynamics ERP platforms. But the reality was clear: without structure, shared visibility, and alignment across teams, even great partnerships can fall short of their full potential.

That’s why we’ve officially launched a new, company-wide ISV partnership program built to unify how we evaluate, support, and grow with our partners.

Why We Made the Change

Previously, ISV relationships were decentralized tracked in spreadsheets, managed inconsistently across teams, and often lacking clear feedback loops. This created challenges like:

Implementation risk when Services teams lacked support or documentation
Missed revenue opportunities due to lack of co-selling
Marketing promoting solutions that no longer aligned with delivery priorities

We knew we could do better not just for ourselves, but for our clients and the partners who rely on us.

What’s Different About Our New ISV Partnership Program?

In 2025, we committed to a unified strategy that brings Sales, Services, and Marketing together under one ISV partnership program. Here’s what’s changed:

Vetted 100+ ISVs and categorized them based on value alignment and delivery quality
Created enablement tools, co-marketing frameworks, and onboarding processes
Developed quarterly ISV reviews and performance check-ins
Most importantly we’re listening and adapting based on feedback from our team and clients

This program is built to scale, evolve, and most of all, support strong, reliable partnerships through a consistent and transparent ISV partnership program structure.

We’re Looking to Partner With ISVs Who:

Deliver measurable impact to ERP clients in industries like manufacturing, distribution, and professional services
Provide responsive support and strong implementation resources
Are ready to participate in co-selling, co-marketing, and long-term alignment
See the ISV partnership program as a collaborative, two-way investment, not just a listing opportunity

Let’s Build the Future of ERP Together

Whether you’ve worked with us before or are exploring a new opportunity, we’d love to connect. Our ISV partnership program is about more than integration; it’s about building trust, delivering value, and scaling smarter, together.

"Crestwood makes it incredibly easy to find success in collaboration. Our partnership is a true testament to shared vision, as we grow our customer communities and co-create innovative marketing strategies that drive collective success. We're genuinely grateful for such a forward-thinking partner, always eager to explore new avenues alongside us."

"Crestwood’s approach to selecting partners for their exclusive ISV program was world class. Chloe and her team are always open to our suggestions to drive mutual success, and she takes appropriate steps to ensure progress is always present. ADP is proud to be a member of this program and we’re very optimistic of how far we can go together."

"Working with Chloe and the Crestwood team on the ISV program onboarding has been a smooth and collaborative experience. I appreciate their diligence and commitment to their customers and their clear communication and proactive approach have made the process efficient and set a strong foundation for our partnership."

Interested in becoming a Crestwood ISV Partner?
Submit Our Partnership Application

This survey is designed to evaluate our alignment and explore opportunities for a strong, strategic partnership

Click Here

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Author

Chloe

Senior Marketing Manager & Partnerships Leader at Crestwood Associates | MBA Candidate, University of Miami | ERP, AI & Business Applications GTM Strategy